Cookieless tracking is a method of tracking user activity on a website without using cookies. This is accomplished by assigning a unique identifier to each user and storing that information in the URL. This means that the user’s activity can be tracked even if the user has disabled cookies. By tracking the user’s activities, webmasters can gain valuable insights into user behavior, allowing them to optimize the website for a better user experience. Additionally, cookieless tracking can also be used to track conversions and to more accurately measure the effectiveness of marketing campaigns.
A tracking URL is a regular page URL on a website with an embedded tracking token. The following examples are landing page URLs and tracking tokens. Landing page URL: site Landing page URL with tracking token: website. In either case, the page URL will be identical. It’s your tracking token, also known as UTM parameters, that you can use. Can you list all this extra information? When users click on the URL using a UTM parameter, that URL will signal that the user clicked the URL.
A tracking pixel is an image 1 px x 1 px positioned within an e-mailed message or viewed via a website. Once loaded, it will notify the tracking system that the user has visited a webpage from this site. Tracking pixels are a potent source of information about a person’s activities and browser settings. If used correctly, tracking pixels can help optimize an advertising campaign to reach receptive audiences.