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Alexander Robinson, founder at Justü Digital, shares his thoughts on the switch from Universal Analytics to GA 4 and what it means for

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Clients have chosen SEAL for 3 main reasons: They want to see all their data. Not just 100% of their traffic, but also

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100% of all the good stuff (traffic, revenue, ROAS, conversions, per source/campaign/medium/…) by using these 5 variables: 1. Page Views: which we call

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