Avoid GDPR Cookie Consent with Seal Metrics

The first touch point of your company with your users is the annoying cookie consent banner. Nowadays, 30% of users reject all cookies, but some studies say that when cookie consent banners fully comply with GDPR, only 30% of visitors will accept cookies!

Avoid cookie consent banners has become essential for some companies that don’t want to disturb buyers.

Thanks to SEAL, you can avoid cookie consent banners (if you are not working with other cookie-based platforms) because SEAL is a cookieless technology.

When a cookie consent banner is required?

The most commonly asked question over the past year has been, “Is the cookie banner a must?”

• A cookie consent banner is mandatory since you will add a cookie to the user’s terminal. On the other hand, based on the ePrivacy Directive, if you’re going to track users individually, you must request consent as well.
• If you’re running Google Ads or Facebook Ads,… as they use cookies, you must add a cookie consent banner on your website, even if you’re not using SEAL as a complete alternative to Google Analytics.
• GDPR cookie consent is the most commonly known by marketers. But the regulation that talks about cookie consent is the ePrivacy Regulation.

GDPR Cookie Consent Requirements:

The regulation is crystal clear about cookie consent banners. Both ePrivacy Directive and GDPR have clear requirements when it comes to cookie banners:

• Reject All button.
• If a user rejects or doesn’t accept them, cookies must be blocked. The user must be able to enjoy the content of the website.
• Analytics and Marketing cookies must be unchecked by default. Users must activate analytics & marketing cookies themselves.
• The meaning of ‘Accepts cookies’: When a user accepts cookies, they accept that you track them individually and add a cookie in their user terminal.
• Cookie Consent Example: You’ll see the following buttons: accept, configuration and reject all.

Obviously a cookie consent banner must be correctly implemented.

Can not avoid consent cookie banners with Google Analytics Consent Mode

Google consent mode consists of Google calculating how much traffic your website is getting without accepting cookies. And it does not let you avoid cookie consent banners.

You must take into consideration that:

Nowadays Google Analytics Consent Mode for GA4 is not working correctly because:

• GCM is sending ghost hits to Google’s servers when a user rejects cookies.
• GCM creates the complete journey of a user that has accepted cookies once they accept cookies after a few page views. For example, if you visit a website and don’t accept cookies, you visit 3 more pages and then accept cookies. GCM has stored the navigation of the user even before they accepted cookies.

Discover the benefits of SEAL Metrics Cookieless Tracking

Nowadays the best companies are taking this data very seriously, so every day more companies have 2 different tracking systems. They are still using Google Analytics, but complement this data with SEAL Metrics.

Nowadays SEAL Metrics can be the only web analytics platform for our clients, but it’s totally compatible with other web analytics, like GA4.

Your business data can’t depend on a single partner that is under the eye of the EU and is not tracking 100% of your traffic.