---
title: "Rafa Jiménez — Founder & CEO of SealMetrics"
description: "20+ years in European eCommerce analytics. Founder of SealMetrics, digital marketer, agency founder and analytics architect."
canonical_url: "https://sealmetrics.com/authors/rafa-jimenez/"
lang: "en"
content_type: "product"
owner: "web"
llm_priority: "useful"
last_verified: "2026-08-14"
source: https://sealmetrics.com/authors/rafa-jimenez/
publisher: SealMetrics
---

Author profile

# Rafa Jiménez — *founder-led analytics for Europe.*

Two decades in European eCommerce analytics. Founder & CEO of SealMetrics. Writes about GDPR-compliant attribution, cookieless infrastructure and why reconciling three sets of numbers is not a job.

TL;DR

Rafa Jiménez is the founder and CEO of **SealMetrics**, a European cookieless web analytics platform hosted in Dublin. He spent 20+ years in European eCommerce — first as a digital marketer, then as an agency founder, then advising retail groups — before building SealMetrics to solve the problem he kept seeing: teams making revenue decisions on data that GA4, the pixel and the CRM all reported differently.

- Founded SealMetrics in 2020 to give European eCommerce teams a single, defensible source of truth.
- Writes at the intersection of GDPR law, revenue attribution and analytics infrastructure.
- Publishes educational content on the [SealMetrics blog](https://sealmetrics.com/blog/) and [glossary](https://sealmetrics.com/glossary/).

Background

## 20 years watching teams decide with *data they didn't trust.*

Rafa's first roles were in digital marketing for European DTC brands, running paid acquisition across Google, Meta and affiliates. Every month, the meetings followed the same pattern: the GA4 number, the pixel number, the CRM number — three sets of figures, all different, all defended, none reconciled.

After founding an agency and advising retail groups, the pattern became impossible to ignore. The problem wasn't the analysts. It was the architecture. Every tool optimised for its own reporting. Consent rejection made 40–60% of EU traffic invisible. Sub-processor chains stretched across three continents. Teams spent more time reconciling numbers than acting on them.

SealMetrics was built to replace reconciliation with a single neutral layer — first-party, cookieless, EU-hosted. Compliance-by-architecture, not by a banner layer bolted on afterwards.

Areas of expertise

## What Rafa *writes and speaks about.*

### Cookieless analytics

First-party, anonymous event counting on the server side — no cookies, no identifiers, no per-user journeys.

### Revenue attribution

Last-click attribution on complete data — why modelled attribution breaks in Europe.

### GDPR architecture

How to design analytics that avoids personal-data collection by architecture rather than by consent layers.

### eCommerce analytics

What European DTC and retail teams actually need from an analytics stack.

### Schrems II & data residency

Why EU-hosted matters and how sub-processor chains compromise compliance.

### AI-native analytics

MCP servers, AI agent traffic measurement and LLM-ready data warehouses.

Published on

## Where to *read more.*

- — [SealMetrics blog](https://sealmetrics.com/blog/) — essays on attribution, compliance and European analytics
- — [SealMetrics glossary](https://sealmetrics.com/glossary/) — technical definitions curated for EU eCommerce teams
- — [Customer case studies](https://sealmetrics.com/case-studies/) — how teams replaced or complemented GA4 with complete data
- — [LinkedIn](https://www.linkedin.com/in/rafajimenez/) — 20+ years of eCommerce analytics discussion

## Talk directly to *the founder.*

30-minute walkthrough. Rafa personally runs every sales call.

[Book a demo →](https://sealmetrics.com/demo/)[Start 14-day trial](https://my.sealmetrics.com/register)

Built by a founder · supported by a founder · EU-hosted by design