--- title: "AI Analytics — Private AI on Complete, EU-Hosted Data" description: "AI analytics you can trust: complete cookieless data, a semantic MCP and private EU-hosted AI. Ask Claude or ChatGPT revenue questions — no cookies, no PII." canonical_url: "https://sealmetrics.com/ai-analytics/" lang: "en" content_type: "product" owner: "web" llm_priority: "useful" last_verified: "2026-08-14" source: https://sealmetrics.com/ai-analytics/ publisher: SealMetrics --- AI analytics # Ask your analytics anything. *Trust the answer.* Point an LLM at incomplete, cookie-based analytics and it invents confident, wrong answers. SealMetrics is AI analytics built the other way round — complete cookieless data, a semantic MCP the model can't misread, and private AI hosted in the EU. Ask Claude or ChatGPT your revenue questions and get a number you can defend. [Book a Demo →](https://sealmetrics.com/demo/)[Try the live LENS demo](https://lens-lite.sealmetrics.com) Private AI · EU-hosted · 0 PII TL;DR AI analytics is only as trustworthy as the data beneath it. SealMetrics pairs **100% cookieless data** with a **semantic MCP** and **private AI hosted in the EU** (LENS AI), so an LLM answers your revenue questions from complete data it cannot misread — with zero personal data in play. - Generic AI on GA4: partial data, PII risk, US inference, plausible-but-wrong answers. - SealMetrics: complete data, 0 PII, EU private AI, last-click attribution on 100% of traffic. - Connect Claude, ChatGPT, Cursor or Claude Code via MCP — or bring your own model key. ## The *single source of truth* eCommerce signs against **Dreamplace Hotels** recovered **+30% more traffic** vs GA4 and closed a **15–20% gap** in sales attribution against their CRM. **Palladium Hotel Group** recovered **35% of unattributed bookings** and improved Display CPS by **+165%**. ![Palladium Hotel Group](https://sealmetrics.com/logos/clients/palladium-dark.svg) ![Dreamplace Hotels](https://sealmetrics.com/logos/clients/dreamplace.svg) ![Acciona](https://sealmetrics.com/logos/clients/acciona.svg) ![Crocs](https://sealmetrics.com/logos/clients/crocs.svg) ![Desigual](https://sealmetrics.com/logos/clients/desigual-dark.svg) ![UNICEF](https://sealmetrics.com/logos/clients/unicef.svg) ![Casa Batlló](https://sealmetrics.com/logos/clients/casabatllo.png) ![Juguettos](https://sealmetrics.com/logos/clients/juguettos.png) ![3Cat](https://sealmetrics.com/logos/clients/3cat.png) ![Fundación Bankinter](https://sealmetrics.com/logos/clients/fundacion-bankinter.png) ![Dormideo](https://sealmetrics.com/logos/clients/dormideo.png) ![Incapto](https://sealmetrics.com/logos/clients/incapto.svg) What makes analytics AI-ready ## An LLM is the easy part. *Trustworthy answers are the hard part.* Six properties separate AI analytics you can act on from a chatbot guessing over a warehouse. We wrote the long version in [how SealMetrics ships self-service analytics](https://sealmetrics.com/blog/self-service-analytics-lens-ai/). The foundation ### Complete data AI is only as good as its input. Cookieless, first-party, 100% of traffic, never sampled — so every answer describes the whole of your traffic, not the fraction that accepted a banner. 100% of traffic, never modeled The interface ### A semantic MCP 47 named, read-only tools, each mapping one business concept to one canonical metric. The model calls a documented contract instead of guessing at raw columns. Nothing to misread. 40+ tools via MCP out of the box The algorithm ### Private AI, in the EU LENS private AI runs inference on an open-weight model (gpt-oss-120b) hosted by Scaleway in Paris, while your data stays in Dublin. Never leaves the EU, never shared, never trains third-party models. EU-only inference + storage Your choice ### Choose the algorithm Use SealMetrics private AI, or bring your own Anthropic, OpenAI, Gemini or DeepSeek key, or connect the hosted MCP from your own client. Same complete data underneath — you only pick the model. BYOK or private AI, or MCP The guardrail ### Zero PII, honest answers Aggregate-only measurement: no per-user journeys, no cross-session identifiers, no multi-touch models. The model cannot fabricate a person because none was ever stored. 0 PII by construction The receipt ### Answers you can trace Every answer resolves to a named tool over an explicit period in your timezone, and attribution is last-click at the event level — so you can always see which metric produced the number. Last-click on 100% of traffic Side by side ## Generic AI on a warehouse vs AI-native analytics. | Property | LLM + raw warehouse | SealMetrics LENS AI | | --- | --- | --- | | Data foundation | Cookie-based, consent-gated (partial) | Cookieless, 100% captured | | How the AI reads it | Raw SQL against unseen tables | Semantic MCP — named tools | | Wrong-but-plausible answers | High — a staging column looks real | Structurally constrained | | Personal data exposure | Possible — raw rows carry PII | None — 0 PII by construction | | Where inference runs | Warehouse creds to a US model | Private AI in the EU, or your key | | Data residency | Mostly US | EU — Dublin + Paris | | Attribution | Whatever the schema encodes | Last-click on 100% of traffic | | Time to first answer | Build pipelines + dashboards | Connect MCP, ask in words | Private AI, LENS AI ## Your data answers your questions — inside the EU. LENS AI is the private-AI layer over your [cookieless analytics](https://sealmetrics.com/cookieless-analytics/). Inference runs on an open-weight model (gpt-oss-120b) hosted by Scaleway in Paris; your analytics data stays in Dublin. Both in the EU — never shared, never used to train third-party models. Prefer your own stack? Bring your Anthropic, OpenAI or Gemini key instead. - Connect Claude, ChatGPT, Cursor or Claude Code via MCP at mcp.sealmetrics.com - 47 read-only tools: overview, channels, conversions, funnels, landing pages, properties - Private AI on gpt-oss-120b / Scaleway (Paris) or bring your own model key — you choose the algorithm - Enterprise can get a dedicated, non-shared private AI instance (through sales) - Hits normally land in reports in under 2 minutes, and the SLA guarantees the day is complete before 6 AM [See LENS AI on the platform →](https://sealmetrics.com/product/)[How the data is collected](https://sealmetrics.com/how-it-works/) Claude · MCP · SealMetrics LENS AI > Sales look soft this week versus last. What happened, and where should I look first? Traffic held — this is a conversion problem, not acquisition. It's isolated to your `/checkout` page, where the rate fell mid-week and dragged direct conversions with it, while paid search was unaffected. Revenue loss concentrates in a single category. Start with the checkout page, not the media budget. → get_overview · get_channels · get_landing_pages · get_conversions Who it's for ## One AI layer, every role. CMO ### Ask why ROAS moved, get an answer “Why were sales soft this week?” returns a diagnosis — traffic vs conversion, which channel, which landing page — grounded in complete data, not a modeled estimate. eCommerce Manager ### Revenue by SKU, in plain language Drill into category, variant and campaign revenue by asking, not by building a report. Every item is queryable — no sampling thresholds hiding the long tail. CTO / DPO ### An AI layer compliance signs off on Private AI hosted in the EU, zero PII in the data, no third-party model training, a DPA included. The AI never sees a person because none was ever stored. AI builder ### Ship a Claude analyst in an afternoon Connect the SealMetrics MCP to Claude, ChatGPT, Cursor or Claude Code and let it answer revenue questions directly — the same server can even provision a new site from the chat. The compliance case rests on architecture, not a certificate — GDPR by design, ePrivacy-clean, EU-hosted in Dublin, DPA included. For the full posture, see [security & compliance](https://sealmetrics.com/security/) and how it holds up as [GDPR-compliant analytics](https://sealmetrics.com/glossary/gdpr-analytics-compliance/). FAQ ## The *questions* teams ask about AI analytics. Honest answers about AI analytics, private AI, MCP, and what has to be true for an LLM to answer your revenue questions without making them up. Still have questions? Our team — including the founder — is one message away. [Talk to us →](https://sealmetrics.com/demo/) ## Give your AI complete data. *Then trust what it tells you.* Book a demo and ask LENS AI a question about your own traffic. Complete cookieless data, private AI in the EU, zero PII. Thirty minutes, on your numbers. [Book a Demo →](https://sealmetrics.com/demo/)[Start 14-day trial](https://my.sealmetrics.com/register) Built by a founder · supported by a founder · EU-hosted by design