About us

Imagine a world where data measurement doesn’t compromise user privacy. Where innovation and digital ethics intertwine to create solutions that respect both the individual and the integrity of your data. Welcome to SEALmetrics, a vision turned reality by a team like no other.

Independent Innovation, Global Impact

At SEALmetrics, we transcend the conventional boundaries of web analytics. As an independent, bootstrapped company without external investors, our creative and operational freedom allows us to focus exclusively on what we do best: developing cutting-edge measurement solutions that prioritize privacy. Our compact team of seven professionals, spanning developers, marketing specialists, and customer service, is the heart of our efficiency. We possess an exceptional ability to develop code not just quickly, but of the highest quality, ensuring that our solutions not only meet but exceed our users’ expectations.


Efficiency and Quality: Our Creed

Efficiency in development and code quality are more than goals; they are principles that guide every line of code we write and every feature we implement. This dedication to excellence allows us to be agile and respond quickly to the changing needs of the market while always maintaining our commitment to data privacy and security.

A Unique Solution for a Cookieless World

SEALmetrics is not just another analytics tool. It’s the answer for those seeking to deeply understand their users’ behavior without sacrificing their privacy. With our dual approach to cookieless and privacy-first tracking, we offer a powerful and ethical alternative to traditional solutions. You can switch between our measurement systems in real time, instantly adapting to global privacy regulations with just one line of code change.

 

Open letter from SealMetrics' founder:

“Dad, should I accept cookies?”

 

That question changed my life. My knee-jerk reaction with my 20+ years in the analytics space managing over €50M in ad budget was to say “yes!”. Then it hit me: I don’t want Big Techs profiling my son, which means GDPR compliance is insufficient. We asked ourselves bold questions: If we didn’t track people, what data could we get, and how useful would it be? That is how SEAL was born to be the Analytics solution that hundreds of Marketers use daily with peace of mind regarding data quality and visitor privacy.
We are proud to do our part toward a future that respects individuals. A world where Humans and Brands connect and thrive.

 

Rafael Jimenez

Join the Privacy Revolution

Our invitation is clear: join us in this privacy revolution. With SEALmetrics, you have the power to transform web analytics into a tool that respects your users as much as you do. Discover what it means to not only meet privacy expectations but to define them. 

Our story:

SEAL Metrics is our project, although it isn’t new for us. We started working with Cookieless technology in 2016!!!

We created a Cookieless Ad Fraud Detect Software based on digital fingerprinting. Our technology detected which device was clicking on our customers’ ads even when they deleted cookies, local/session storage,…. changed IPs… We caught them!!!!

When GDPR came into play a couple of years ago, our Legal Team explained that our “big problem is not the GDPR, it will be the ePrivacy Regulation”, but a couple of years ago, ePrivacy Regulation was barely being created. It was clear at that stage how much it would affect marketers and their campaigns. So, we decided to keep working with cookies until we have clear information about ePrivacy.

On October 31st, 2020, when the new cookie regulations were launched, we started to measure the impact of this regulation on our customer’s marketing campaigns. In the beginning, the effect was minimal.

But all changed the day I had to explain to my 9-year-old son why he should accept or reject cookies; I saw clearly that we need to protect his/our privacy as internet citizens.

He asked me why he always found a frame asking to accept or reject something. As a Marketing attribution specialist, I quickly answered that he could accept cookies. But after a few minutes, I decided I was probably wrong. As you can imagine, cookies are not the problem; the problem is how companies and professionals work with the information we share with them.

A couple of days later, I shared my thoughts with the team, and together we decided to take our first steps toward creating a technology that is useful for companies and respects user privacy.

  • We need to protect the privacy of our users.
  • We need to protect the privacy of our company.
  • We need to create a profitable business.
  • We need to keep working on our marketing campaigns.
  • We need to protect our “online freedom.”
  • That is why we developed SEAL Privacy-first analytics for Marketers.
 
 
 

Welcome to the right side of history

If you’re noticing a decline in traffic within your web analytics tools, it isn’t necessarily because of GDPR or ePrivacy Regulations, nor is it due to the cookie banner. The reason is that users do not want to be tracked and are opposed to cookie placement
Trusted by brands who care about privacy as much as you do.