We’re on a mission to make Web Analytics and Digital Marketing respectful with Privacy.
Welcome to SEAL Metrics:
Before we launched SEAL Metrics, we started a company called Adinton in 2013 as a Marketing Attribution Software, but my son pushed me to be Privacy-friendly Web Analytics. This is the story:
Since the day that I had to explain to my 9-year-old son why he should accept or reject cookies, I saw crystal clear that we need to protect his/our privacy as internet citizens. He asked me why he always found a frame asking to accept or reject something. As a Marketing attribution specialist, I quickly answered that he can accept cookies. But after a couple of minutes, I decided that probably I was wrong. As you can imagine, cookies are not the problem, the problem is how companies and professionals are working with the information that we share with them.
A couple of days later I shared my thoughts with my team, and together we decided to take our first steps towards creating a technology that is useful for companies as well as respects user privacy.
We need to protect the privacy of our users.
We need to protect the privacy of our company.
We need to create profitable business.
We need to keep working our marketing campaigns.
We need to protect our “online freedom”.
That is why we developed SEAL Privacy-first analytics.
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The freedom that we achieve thanks to internet could be lost if we, as users, lost our privacy.
- We understand that companies need to track marketing performance to be profitable and generate wealth and jobs.
- We understand that the freedom on internet is based on privacy of users.
- We offer a privacy-friendly system to make profitable marketing campaigns while still respecting the privacy of users.
- We know that web analytics are an asset. For that reason, we can’t share it with third party companies.